ScholarOne Manuscripts Ideas

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Testing Moderating effect of Long term orientation on the relationship between Heuristic bias and Investment decision in Pakistan.

The present study provide new insight on heuristic theory and its effect on investment decision by analyzing the moderating effect of long term orientation. This study will help investors to be aware of the impact of heuristics on their decision making in the stock market, thus increasing the rationality of investment decisions for enhanced market efficiency.

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  • Guest
  • Aug 9 2018
  • Archived
Author: Manuscript Submission / Revision
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